motonice.com
Riding the Digital Wave with a Faster, Smarter Storefront
Motonice by Motoabbigliamento is the #1 online retailer of motorcycle gear and accessories in Italy. When they came to us, their digital storefront was no longer keeping up with the pace of their business.
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Motorcycle gear & accessories
About
Sector B2B & B2C – Ecommerce website
Motonice by Motoabbigliamento.it is Italy’s leading e-commerce for motorcycle gear and accessories. With thousands of products and a strong brand identity, the company needed a digital evolution to keep pace with its market leadership. The challenge was not just to modernize the interface, but to rethink the overall performance, navigation logic, and cross-device usability.
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Challenge
ChallengeWith a growing catalog and increasingly mobile-first users, the platform struggled to deliver a fast, seamless experience. The site needed to be restructured, made modular, and redesigned without losing the visual identity that loyal customers already recognized.
Solution
SolutionThe new frontend was designed for clarity and speed, with a UX/UI approach focused on mobile-first interactions and modular components. Behind the scenes, the Magento 2 platform was optimized and extended with custom features, while ensuring long-term scalability and maintainability
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Results
Thanks to the new design, the Motonice team now manages a platform that’s more efficient, effective, and aligned with their business growth. The improved layout, UX and speed translated into:
Testimonial
Elements in action
Unlock faster growth, higher sales, and stronger customer connections with strategies
fine-tuned by real experiments, not guesswork
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Unlock faster growth, higher sales, and stronger customer connections with strategies fine-tuned by real experiments, not guesswork
